A Rose for Emily Essay 2

According to the narrator, the town of Jefferson views Miss Emily as dear, inescapable, impervious and tranquil. A common definition for â€Å"dear† is loved or beloved. I am not very convinced that this is the meaning that Faulkner had in mind when describing Miss Emily. However she was an icon of the town, and well known. Due to Miss Emily’s history with the town the town people do a have a found respect for her. Dear can also mean important which would fit because she and her past have always been an important part of the town’s history. Another definition of dear is appealing or pretty. This is ironic because as Miss Emily ages she becomes the opposite. She is described as looking â€Å"bloated, like a body long submerged in motionless water†; making it quite clear she is far from appealing. Another word the narrator uses to describe Miss Emily is â€Å"inescapable†. This word means just what it sounds like. Literally, Miss Emily doesn’t even ever leave, or â€Å"escape†, her house and is rarely seen out in public. This goes along with her being described as a recluse. The Board of Aldermen sees her as an inescapable problem because she refuses to pay the taxes. The town feels as if they are inescapable from her because she unconsciously does things that draw attention to her. She refuses to pay her taxes; she leaves dead bodies in the house, which makes a putrid smell emerge, and creates a distress among the town people. The town people in turn, must find ways to cover up the smell and sneakily go and cover it up in the late hours of the night. â€Å"Impervious†, is another word used to explain Miss Emily’s behavior. The definition â€Å"incapable of being influenced, persuaded or affected†, applies specifically to this story. Miss Emily is extremely stubborn. She refuses to pay her taxes even after the Board of Aldermen’s best efforts to persuade her to pay them. They send notices, hand written letters and even a deputation to her house. She simply refuses. She is unaffected by the people of the town and lives individually for the majority of her life. Another definition is â€Å"not permitting penetration or passage†. This applies specifically to her house. Her house offers no visitors for years upon years. No one is seen entering or exiting the house besides Emily occasionally and Negro male servant. Miss Emily is also described as being â€Å"tranquil†, meaning calm; free from commotion or tumult. To the people on the outside Miss Emily is seen as tranquil because nothing exciting ever appears to be going on in her household, people never come and go and she seems to be somewhat content with her life. She doesn’t ever seem to create a seen or commotion aside from her refusal to pay the taxes. Another definition is: â€Å"free from or unaffected by disturbing emotions†. Miss Emily doesn’t seem to be affected by the emotions of love, which leads many people to pity her. She does seem to love a man name Homer when he comes along, but this does cause Miss Emily to be affected by emotions, little do the town people know. The last word used to describe Miss Emily would be perverse. The most fitting definition I found for perverse that pertains to Miss Emily would be â€Å"wicked, or corrupt†. Miss Emily is definitely wicked and corrupt. She would also be categorized as grotesque. Many things Miss Emily do supports this theory. Miss Emily seemed to have found love in Homer Barron but because he would not marry her she went to the extreme and murdered him. She bought arsenic and poisoned him one day. As if murdering him wasn’t enough, she left his body in her bed, surrounded in a bridal decorated room. To add to her perverseness, when people finally entered the house on the day of her funeral, they noticed that on the pillow next to his dead body in the bed, there was an â€Å"indentation of a head†, and they saw â€Å"a long strand of iron-gray hair. † Miss Emily’s hair was iron gray. This makes clear that Miss Emily continued to sleep with the dead body of Homer Barron. Needless to say, Miss Emily was an extremely perverse human being.

Learning Team A Reflection Essay

Throughout this course, we established a foundation in understanding Business Information Systems. This week’s objectives were to describe how wireless technologies are used in the workplace and how to use spreadsheets in business situations. While some members of Team A were well versed in Microsoft tools, others had their first lesson on Microsoft’s Excel and Access fundamentals. Team A’s members range from a project manager who attained their Associate Degree in Computer Programming, a logistics specialists for Amazon.com, a employee in the Hilton Hotel industry, and a wine educator working in hospitality—all very different fields with varying levels of information systems background. While for some it was a review, Team A can all agree that each and every one of us gained a better understanding on how and why information systems accomplish business objectives. Cheryl knew the degree in which wireless technologies kept users plugged into the World Wide Web. She was aware that smartphones and their many accessories allowed users to access their emails, schedules, mobile banking and participate in e-commerce as well as make online payments—she learned that M-commerce another growing trend. Due to telemedicine, modern technology has allowed the medical world to provide assistance via videoconferencing. In addition, she learned that setting up and using access points to create meshed networks called a Wide Area Network (WAN) (Rainer & Cegielski, 2011). Xavier learned the relevance of wireless technology in everyday life. More specifically, he learned of the different functions of varying satellite types to communicate information. Kelly learned about the two basic operations of data mining. According to Rainer and Cegielski (2011), data mining functions in  Ã¢â‚¬Å"predicting trends and behaviors and identifying previously unknown patterns† (chap. 11). Angeliza discovered that Wi-Fi was abbreviated for Wireless Fidelity as well as the synchronization of using Microsoft Excel with Access. With the objectives of Week 3 in mind, Team A members have found varying ways in which we can apply what we have learned in the classroom into our professional or personal lives. As a project manager, Cheryl can utilize Excel to track cost of goods (COGS) inventory. As a logistic specialist, Xavier can use spreadsheets in generating employee lists and creating reports to reflect the volume of freight used on a daily basis. As a team member in hospitality, Kelly can use data mining to track hotel guests’ sign up and preferences. In customer service, Angeliza can use the point of sale system to analyze the day’s sales and returns (Rainer & Cegielski, 2011). The learning activities and readings have left each member of Team A with a little more knowledge than we had previously. Cheryl knows that Microsoft Excel and Access are a perfect duo: Excel creates the tables that can be exported to Access where the data is analyzed. Xavier learned how to more effectively incorporate spreadsheet into his daily work routine. Kelly understands the role of wireless information systems in the creation of invoices for clients and making it easier to calculate daily cash sales. Angeliza learned that she doesn’t need to be an IT specialist to analyze data from Excel with Access. Despite our different backgrounds, Team A members can agree that we all gained a better understanding on how Information Systems plays into effectively and more efficiently completely business goals. Week 3’s lesson on spreadsheets and wireless technologies makes us more proficient in the language of information systems in the workplace and in our daily lives. Reference Rainer, R. K., & Cegielski, C. G. (2011). Introduction to Information Systems (3rd ed.). Retrieved from The University of Phoenix eBook Collection database

Notes of a Native Son as a Literature of African-American History Essay

African-American rights were not easily given but rather earned throughout decades of protests. Struggles for race equality in America have gone peaceful and violent. There are numerous African-Americans (blacks) leaders and personalities who stood up to proclaim the world their stories and sentiments. Some of them tried to enter the politics, some excelled in academics and some devoted their time in propagandizing through their literary works. James Baldwin is one of the remarkable black writers whose essays have powerful impact on the civil rights struggle. This essay aims to provide insight on James Baldwin’s Notes of a Native Son essay through searching for facts and patterns of African-American history. To begin with establishing the essay let us take a short review about the writer’s biography. James Baldwin was born on Harlem, New York City in August 2, 1924 and an illegitimate son of a domestic worker. He adopted his surname from his stepfather and was raised in great poverty. He began full-time writing on 1943 and produced various novels and essays like Go Tell It on the Mountain and Notes of a Native Son, respectively. The book Notes of a Native Son (1955) is a collection of his Baldwin’s personal essays about the social environment of America during the era of Civil Rights Movement. One chapter of the book is entitled Notes of a Native Son which commenced with the events of August 3, 1943 which is the day we now know as the Harlem Race Riots. The essay Notes of a Native Son was themed and patterned after the life of James Baldwin especially his relationship with his parents. Baldwin has mixed emotions towards his father and he tried to explain the complexity of their relationship in his works. He provided a creative link of his experiences with his parents with the ongoing public and private happenings in his era. The story was stressed in the historical Harlem Race Riots of 1943, a city-wide riot following the famous Detroit Riot. The Detroit Riot is one of the most violent riots in America which lasted for almost two full days and took out about 34 lives and done casualties of injuries and property damages. What is the cause of such riot? Similar to what Harlem Riot has, the causes are not specific. Generally, it was considered to be caused by culmination of petite situations such as gossips, hot tempers and neighbour riots. Whites and blacks were pointing their fingers to each other as to who started or provoked the fights (Hughes, et al. 104). Similar to Baldwin’s personal life as metaphorically illustrated in his essay, his relationship with his parents was chaotic and there were several personal issues and causes that triggered every persona to act the way they were in the story. Baldwin showed his insights into the lives of African-Americans after the World War II. The essay mainly discussed the white versus black riots thus it is crucial to understand the essay using the history and facts. The story employed the history of Harlem Race Riot, a commotion exploded in New York City exactly at the date of his father’s death and days before Baldwin’s nineteenth birthday. It is not far that Harlem became a place of riots because since the turn of twentieth century the place has been a home to many ethnic groups including whites and blacks. With the diverse people converging in the place, arts and culture has become diverse as well. However, having diverse cultures cause difficulties aside from the beauty diversity has brought unto them. Difficulties such as racism emerge which are expressed n theatre, fiction, music, literature and other art forms (â€Å"Harlem History†). Harlem riots have two periods, one in 1935 and one in 1943. Both periods started with a confrontation between blacks and the police. In 1943, the riot began with a clash in a hotel between black soldier Robert Bandy and a policeman. The story was distorted and versions like Bandy was killed by the police came out in gossips. With the confusion and bursting emotions of the blacks, fires broke out and glasses were shattered while police struggled to maintain control (Gilje 157). If we are to look close, there is a pattern between the riots in Detroit and Harlem. The emotions of Detroit blacks might be shared by Harlem blacks thus made Harlem riot of 1943 more dramatic than the original. The one in Harlem was more physical and emotional than the one in Detroit because of the use of guns. In relation with the essay Notes of a Native Son, parents of Baldwin and the people at Harlem were treated as parallels. This is the reason why the essay was considered to be an autobiographical piece of Baldwin’s life. Baldwin loved and despised his father at the same time because his father gave him essential lessons in life but demonstrated lack of hope when it comes in blacks struggling for civil rights. Being a wide reader and socially conscious person, Baldwin did not share the same emotions with his father and became a civil rights advocate. With his wide knowledge on the undergoing of blacks during his time, he came out with insights reflecting the sentiments of blacks, especially Harlem people. Baldwin’s father can be compared with majority of the blacks during his time. Just like the passive blacks, Baldwin’s father needed an event that could awaken and trigger him to stand up against black oppression. For Baldwin, it is not enough to just see what the existing things but rather it is much important for people to act upon calling. There was already a need for a change in American society and Baldwin was trying to provoke the hearts of blacks to unite through his powerful fiction. The fiction is not actually fiction as it served as a mirror of Harlem society at his time. The public share sentiment but there was a need to unite them because without oneness, the protests will not be seriously taken and the riots will not promote change. The diverse culture gave Harlem problems but Baldwin used its product (powerful literature) as the tool which can help them solve the problem. Without the literature Baldwin and other black essayists wrote, the public black will not be more vigilant with their surroundings. The blacks will continue resorting with riots which is not the only effective key to cry out for change. Baldwin was successful in showing that his insights were not only due to his personal experiences. His sentiments and insights were product of the root problems of the society. He has the clear picture of the reasons why blacks need change. His personal experiences may be not so similar with all other blacks but the message he wanted them to realize was acceptable. Although there is no definite or exact truth about the root of Harlem race riots, Baldwin still brought to the public the summary of their problems. With this, aside from the literary expertise he showed, he can be coined as one of the strongest black personalities during his time. He inspired many other writers like Toni Morrison and photo-journalist Kevin Brown who founded the National James Baldwin Literary Society. With the number of existing essayists acknowledging Baldwin, his legacy continues and the struggle of blacks for full civil rights remain alive.

Applying Alpro herd management system (information system) to a small Term Paper

Applying Alpro herd management system (information system) to a small dairy farm - Term Paper Example The system has also assisted dairy farmers to monitor and keep the health of their herds. The system has been designed to be user-friendly and to fit in with the routines of dairy farmers all year round. The system also impressively withstands the aggressive gasses and the high humidity that is usually present in the dairy unit environment. A dairy ranch with a herd size of approximately 150, one manager, and two skilled laborers can be managed using the ALPRO System. The side opening milking parlor used here may be organized to allow the 80 milking cows to exit or cross over to a single return lane on one side. Using a single return lane reduces the cost of parlor and the facilities used when catching or sorting the cows leaving the parlor. The single return lane allows the cows to be released individually after milking. For a six-stall side opening milking parlor, the ALPRO system is efficient and comfortable. It shortens the udder to milker distance making it easy to see and reach the cows during milking and avoid the sideways twitching related to udder inspection or cluster attachment. The layout allows for smooth movement between the cows and complete view of the cow in monitoring feeding during and after milking. It also allows easy separation of cows that need special individual attention. The system adapts to v arious cow traffic patterns, and milking routines for it is versatile. It widens the choice of building a suitable layout and makes the utilization of an existing farm building more practical. The ALPRO System incorporates simple electronic photocells that track the progress of the milking cows through the side opening milking parlor and transmits the information to an ALPRO controller. After a cow leaves a particular milking stall, the system automatically closes the gate behind the cow and opens the entry gate for another cow to enter thus preventing traffic in the milking parlor. Similarly, the automation reduces the need

Write a paper on everything that rises must converge Research

Write a on everything that rises must converge - Research Paper Example One of the major themes in Everything That Rises Must Converge is the theme of race as one of the key social and cultural concerns in the American society in 1960s, and it is addressed and analyzed in many ways in the piece. As it is follows from the short story, there are two views on the situation that took place in the society, and they depended on people’s belonging to a particular generation. Specifically, Julian’s mother as a representative on an older generation adheres to old cultural norms of the society, meaning she does not accept any changes regarding race and social classes. In fact, she grips hold of her old-fashioned views and wants to impose them upon her son. In particular, at first convenience she tries to remind her son and, perhaps, even herself that they come from a good and respected southern family and that their ancestors were wealthy and powerful: â€Å"Your great-grandfather was a former governor of this state†, â€Å"Your great-grandfather had a plantation and two hundred slaves† (O’Connor). That is to say Julian’s mother chooses to live on her family’s greatness, which is now gone, because that gives her a sense of being as powerful and renowned as her family used to be in the past. Her behavior and overtly racist attitudes show narrow-mindedness of her generation when it comes to changes and new social norms. Overall, from how O’Connor depicts it, it follows that for Julian’s mother there is a great necessity to separate herself from African Americans who have suddenly become the equal part of the society she lives in. this is one more reason why she is used to reminding about her roots and social standing of her ancestors. She separates herself and her son from those who is different from them, and this kind of separation suggests her attitude towards African Americans is of a discriminatory character.

What gives your life meaning and direction Essay

What gives your life meaning and direction - Essay Example It is an accounting degree that will give me the knowledge to be successful in anything around the business world. This is because it is always known to be the basic tool and the language of business. It opens doors to every type of business, and it defines how a business is performing and what the lowest line is. Moreover, it gives one a foundation to go and turn out to be a certified public accountant. In addition, an accounting degree will prepare me to turn into a partner with any accounting organization to pursue a profession in corporate management or finance to develop into an entrepreneur or even secure a job in the government. Furthermore, the demand for accountants is outdoing supply since it is ever on the rise and the job opportunities in the present day business world is better than ever before for accountants. Finally, in this progressively challenging and competitive business atmosphere, accounting expertise is desperately sought-after, and accounting has turned into a vibrant career. Therefore, no matter what I choose to do, acquiring a background in accounting will assist to open doors wider for me (Bloomfield,

Interpersonal Written Assignment Essay Example | Topics and Well Written Essays - 500 words

Interpersonal Written Assignment - Essay Example Initiating is a stage in which the two characters make their first contact in a drive from Chicago University to New York. This stage is restricted to conversation openers, in both initial contacts and in contact with acquaintances (205). In the film, the two characters combine the first step with the second, experimenting. In this stage, we find that the conversation between Sally and Harry is slowly developing as the two gets acquainted to one another. By now, the two knows where the other is headed to and the profession they want to pursue in their new places. Here, we find Harry trying to make a romantic move on Sally who turns him down, and they settle for a platonic friendship. The two characters are fond of mixing these steps as is seen in the way Harry uses gestures to intensify his urge to have Sally as a romantic partner. The two characters part ways on reaching their destination, to mark the termination of their first encounter. The second meeting occurs in an airport 5 years later, and both are engaged. They seem to revisit the first stages before terminating again. This termination stage seems a common phenomenon in their romantic lives. They meet again in the late 80‘s having terminated their relationships, a move which see them through stage of bonding. Here, we find the two making gestures to show the public of their affection. In one part of the film, we find the two exchanging romantic gestures in a dance club, even kissing in public. The public display and declaration of love for each other in the club marks a critical moment for the two love birds. They end up getting intimate, a revisit of integrating stage. However, the intimacy sees them into the circumscribing and stagnation, where they behave to each other with no much stronger feeling. The two partners behave towards each other with no much strong feeling like it was the case there before. They end up through the avoidance stage and

ENVS Essay Example | Topics and Well Written Essays - 2500 words

ENVS - Essay Example Shifts in the major aspects of the climate have been monitored over time and include amount of energy produced by the sun, variations in the earth’s orbit, patterns of ocean circulations and wide-reaching disruptions caused by meteor impacts and volcano eruptions. These shifts have led to trapping of heat in the atmosphere of the earth causing destruction of the ozone layer and ecosystems. To some extent, these shifts that typically occur in extremity have resulted in migration to already populated areas. This in turn causes land degradation, as the population over relies on agriculture and uses trees as sources of energy. This also boosts the greenhouse effects, as carbon-rich soils are destroyed leading to a release of carbon into the atmosphere. Causes Cutting trees is a major contributor of global warming in that it is because of trees that a substantial amount of carbon dioxide in the environment is absorbed and in turn converted to oxygen. Academic studies have shown tha t trees in tropical zones absorb about 18% of all the carbon dioxide produced by human activities from burning fossil fuels. This exemplary study shows how global warming is directly related to cutting of trees, as without trees there is an increase in the buildup of carbon dioxide in the atmosphere leading to an increase in temperature globally by creating a blanket that prevents the escape of heat. With this in mind, these trees ensure that there is a balance in the atmospheric temperature by moderating the amount of carbon dioxide available in the air (Richardson). In addition, cutting trees has severe consequences that contribute directly to global warming through a complex series of events. This is because cutting of trees, also known as deforestation is part of the reason why there is climate change through the effects of loss of moisture from the ground and trees and into the environment causing it to be dry. This change in the water cycle leads to desertification, in which c ase forests die without having to cut the trees in the forest, but trees cut elsewhere (Oak). This is to mean that there is more carbon dioxide than the remaining trees and forests can handle leading to a high buildup of carbon dioxide and increased temperatures. The above events relate to the mountains in that the high temperatures affect the mountains due to the presence of water stored on the ice caps as snow. The high temperatures melt the snowcaps leading to an increased rate of discharge in the water stored in the mountains causing the retention of water in then mountain to be low (Benniston 4). This works hand in hand with the forest found around mountains in that they act as water catchment areas, where cutting of trees accelerates global warming, and causes the flow of water from the icecaps to be a lot faster than how it should when there are trees to compensate for the high amount of carbon produced by human activities. Air pollution also has profound effects in the relat ionship between global warming and the influence air pollution on mountains and forests. This is because air pollution occurs in many ways that affect all living things, especially plants, where the trees found in forests are part. With this is in mind, pollution of the air emanating from

Resolving the IRS and Developing a New Tax Reform Package Research Paper

Resolving the IRS and Developing a New Tax Reform Package - Research Paper Example The Commissioner of Internal Revenue that immediately supervises its affairs manages the service unit responsible for taxes in the United States federal government. The agency placed under the Department of Treasury deals with the collection of revenue for the treasury giving them the needed finances to run their activities. The IRS deals with the collection of taxes and the administration aspects of the Internal Revenue Code. Through the trust developed, it has proven successful (Kaplan, 2004). They base on to ensure that the administration of taxes and their collection from the masses is controlled and the targets remain achieved these on a regular basis. The collective responsibility of managing taxes and ensuring that public expenditure is sufficient makes is a huge responsibility that the IRS has seemed challenged to maintain. Of late, a number of challenges have arisen that have showed the weaknesses that the system has covered. These have occasioned the need for the development of new tax reforms package that will help improve the tax system and make a better effective means of managing taxes of the public. The details of this paper aim at discussing the new tax reforms that will aim at covering the failures of the IRS. These aimed at ensuring that the tax system and its management is efficient, economical and effective will provide better tax policies and theory. It is based on the theory that the failure of the IRS is occasioned by the wide coverage area that it has and the challenges that it experiences regularly in dealing with the effects that the high taxes have occasioned on the citizens. The new tax systems aimed at improving these and ensuring that all people are catered for by a tax system that respects and covers people of all occupations will provide better management and ease in tax administration Considering developing a new tax reform package will need an analysis of the current tax system. Understanding the IRS provides and

Discuss the banking regulatory and market framework in UK, address Assignment

Discuss the banking regulatory and market framework in UK, address thestrengths, weaknesses, opportunities and threats - Assignment Example In 2009, collections for insurance premiums alone totalled nearly ?200 billion. The UK market for equities garnered 17% share of the global market in 2009, ranking only behind New York. Likewise, the fund management industry ranks among the world’s largest, managing some ?4.1 trillion for the year 2009. All in all, the financial services sector turned in the largest volume of corporate taxes for 2010, which comprised 11.2% of total tax receipts for the entire year. Contribution of output & employment to the UK economy from each financial services sector Financial Services Sub-Sectors Output (% of GDP) Employment Banking 5% 435,000 Insurance 2% 300,000 Fund Management 1% 50,000 Others including securities derivatives, commodities, and bullion 3% 208,000 Total 10% 993,000 Source: U.K. Parliament, 2011 Definition of financial stability The Bank of England is the statutorily designated entity to ensure the financial stability of the financial system of the UK, as pronounced in the Banking Act 2009. The specific definition of financial stability is difficult to delineate, because its context evolves over time. According to Adrian Coles, Director General of the Building Societies Association, articulated a definition for the proximate term, â€Å"monetary stability† in terms of a measurable objective, that is, the maintenance of a target inflation at 2%. In contrast, he highlights the elusiveness of the definition of financial stability: â€Å"How do we measure financial stability? How do we measure the success of the PRA? Is it one collapsed institution a year is okay but five, the Governor of the Bank has to write a letter to the Chancellor of the Exchequer?† (Coles, in UK Parliament, 2011). This is one of the problems that must be faced if an agency is to be created and charged with the monitoring and maintenance of financial stability in the UK financial services industry. A consensus must be arrived at concerning its meaning, the extent to w hich it shall be achieved, the powers needed to ensure it, whether other policy objectives may be traded off for it, and in the case of the latter, how such trade-offs may be carried out. The most likely measures are to institute tighter measures to ensure increased capital ratios and improved quality of capital; however, these may only mitigate the dire effects of a crisis, not prevent them. In the past, however, the economic shocks used to emanate elsewhere in the system, such as in trade or business operations, and sometimes as a repercussion of unforeseen events, and then trickle down to the financial system. The recent crisis, however, emanated from a cause principally within the system, as a direct consequence of the actions of financial institutions, and then transmitted through the financial network by contagion (UK Parliament, 2011). In a market based economy, uncompetitive and inefficiently managed corporations should be allowed to fail: such is the position of the UK fina ncial authorities. In a stable financial system, though, other institutions should not be hard hit by contagion, or the adverse effects should be limited. The companies destined to fail should fail in such a way that it is the shareholders and creditors of the company that bear the risk of failure, not the public. â€Å"If necessary, an institution can be allowed to fail in a way that does not disrupt the financial system as a whole† (Treasury Committee, in UK Parliament, 2011). A major concern that must be addressed in the containment of contagion risks is the

Unit 4 Individual Project Essay Example | Topics and Well Written Essays - 500 words - 2

Unit 4 Individual Project - Essay Example on creates the incentive to trade the products you are good at producing in exporting transitions and the goods and services a country is not efficient at producing are imported into an economy. The end result of the trade activity among nation is a better standard of living of all the participating nations in international trade (Nobelprice, 2008). The Ricardian theory was derived from the principles of the Heckscher-Ohlin theory as far as its objectives. The theory is better than Heckscher-Ohlin because it adds the element of labor theory of value into the demand and supply approach used in the Heckscher-Ohlin economic model (Gontijo, 2000). Another major difference is the inclusion of the concept of competitive advantage into the Ricardian theory. Trade activity among trade partners positively affects the distribution of income of the countries involved in the transactions. The Heckscher-Ohlin model demonstrates the positive outcome of trade which increases the distribution of income the resident of nations. The way distribution of income is improved through trade is due to the appreciation of value as direct consequence of trade transactions. For example Argentina is able to produce apples at $1 a pound, and sells them in the open market at $1.75 per pound. In Brazil it cost $2 to produce the same apples, then Brazil has no incentive to produce apples since it can purchase them at $1.75 from Argentina. In the transaction Brazil acquired value in the form of $0.25 which is distributed in the economy of the nation and which positively affects the standard of living of all Brazilians. Factor endowment theory equalizes the relative costs between nations as well as the prices of factors of production (Csus). The principle assumption of the theory is that price equalization is derived from international activity trade among nations. The applicability of endowment theory is greatly enhanced by Leontief theory. The Leontief theory says that a country specialized in

Proposed Capstone Project Essay Example for Free

Proposed Capstone Project Essay To implement the system in an online environment. To design a database that will organize blotter related information and records. To provide a search facility for finding and filtering of records. To include a module that will facilitate updating of reported blotters. To generate statistical reports pertinent for decision making. Project Description Police officers are assigned at the police stations to encode the complaints, police reports, and crime incidents reported in their areas of responsibilities (AOS) directly into their computers connected online. All police precinct blotter records are visible in the web server anytime of the day. At the end of the day, each police station prints their day’s journal using the system. System Platform: Web Application utilizing HTML5, PHP, MySQL, and CSS. System Functionalities [Include your HIPO in this part. Make sure all functionalities are stated here. I suggest, you divide your features in terms of Client and Server Side. Client Side may still be divided in terms of your users. These features are still based on the SE Project which is PC-Based, you have not specified features when it will be implemented online.] Management of blotter cases. (inc: Creating blotter and archiving blotter case) Viewing of records. (by case number, name, date) Generating statistical reports in graphical models. Generate and queue reports. The system will generate reports such as the following: Number of blotter incidents per barangay Most common cases per barangay Monthly/Quarterly/Annually report of blotter cases Individual Blotter Report The individual reports are collated into single reports which can be accessed by City of Santa Rosa Police Headquarters Superintendent for his information and use. Statistical Report Graphical representation of most common cases annually for comparative purpose. Chart for areas with frequent cases reported. The purpose of this report is to monitor and isolate areas with the most number of incidents. And also use for decision making and for development of solutions. Read This: http://books.google.com.ph/books?id=9XcWAAAAQBAJpg=PA93dq=Computerized+Blotter+Systemhl=ensa=Xei=QfQzVKXqJ8-coQS07IHYDAved=0CCMQ6AEwAA#v=onepageq=Computerized%20Blotter%20Systemf=false http://www.gmanetwork.com/news/story/118908/news/nation/qc-police-to-have-computerized-blotter-system-in-2-months https://www.facebook.com/media/set/?set=a.444684698888025.97968.160481633975001type=3 http://www.slideshare.net/jobitonio/pnp-infromation-communication-management-eblotter-program http://www.studymode.com/essays/Blotter-System-1312101.html http://www.studymode.com/essays/Capstone-Project-1178085.html

Impact of Brand Name on Consumer Decision Making

Impact of Brand Name on Consumer Decision Making Brand Name Consumer Todays generation follows the pattern of capitalism where human values are measured by, ‘you are known by what you have not by what you are’. This naturally leads to a social structure where everyone seeks uniqueness by possessing things which sets them apart from everybody else. Nowadays, brands not only represent the symbol of a company or product but also define the daily life of a person to a large extent . Products used by a person often reflect the persons tastes, status in society, and economic background. When customers purchase products, the consumer’s choice is frequently affected by brand name. Some customers purchase specific brand products only due to brand name. The purpose of this thesis is to create a deeper consideration about how brand name affects consumers when they gor for purchasing a car. Moreover the author wants to identify if there is any connection between brand name and consumer decision making. The research method involved a critically analysed review on secondary research upon the subject. It provides the reader with an understanding of the relation between companies and consumers in terms of brand equity, emotional branding, consumer behaviour, and consumer decision making. From the secondary research, the basis for primary research was created. The use of a questionnaire allowed the author to identify individual feelings when people go for purchasing car. All of the respondents answered every question upon which quantitative data and findings were produced. The findings and analysis of the research conducted, concluded that brand name is the most important aspect when people go for purchasing a car. Furthermore, the results show that most people prefer brand products which signify consumer status and social status. The paper concludes with an evaluation of the study, limitations, and recommendations for further research. Reasons for choice of topic Every brand differs in names or symbols like logo, trade mark, design and packing. A brand name is a signal to protect the customer from similar brands and protect the producer from the competitors (Aaker, 1991). Brand names present many things about a product and give number of information about it to the customers and also tell the customer or potential buyer what the product means to them (Hansen Christensen, 2003). Brand names affect consumers purchasing behaviour enormously. It is important for companies to find out customer’s decision process and pinpoint the criteria, which customers apply while making decision (Cravens Piercy, 2006). In today’s business environment, companies must work harder than ever before to achieve some degree of differentiation in their products. Many companies have sought to achieve this differentiation by branding their products, simply putting the company’s name on a product (Aaker, 1991). The author has chosen the topic to try to gain further knowledge about the subject of how brand name affects consumer decision in car choice. The reasons for attempting to gain further knowledge are simply based upon the author‟s great interest towards the car industry and consumer behaviour. The author is particularly interested in why customers prefer brand products in case of brand cars. Also the effect of brand name on consumer decision making will be of great curiosity to the author. Academic objectives of dissertation This study attempts to highlight and tackle the extent to how brand name affects consumer decision in car choice. This is to allow a greater understanding of the relation between companies and consumers in terms of brand equity, emotional branding, consumer behaviour, and consumer decision making. In order to achieve this main aim, the following objectives have been produced: To discover any assets and liabilities of brand equity in case of adding or subtracting value for customers. To understand why emotional branding creates feelings and what kind of feelings. To explore how individuals select, purchase, and use or dispose products to satisfy their needs and desires. To investigate consumer decision making and the way of information search when customers go for purchasing a car. Outline of chapters As the introduction is chapter one, the surplus of this study is organised and structured as followed: Chapter Two- This chapter is to set the scene for the study. It presents the background of the current situation of the car industry and the influence of brands in society. Chapter Three This chapter is a review of earlier research and literature on brand name and the effect it has on the consumers purchase decision. In this chapter the earlier literature is critically analysed upon its relevance and importance to the study. Chapter Four The methodology of the study is addressed in this chapter. It involves a description of the research undertaken for the study and a justification of why. The approaches and methods of research are detailed here and justified. Chapter Five This chapter is the findings and analysis of primary research as well as secondary research undertaken towards the study. The findings from the primary research are analysed against the earlier literature and research from chapter three. Chapter Six- This chapter is a conclusion, commenting on the initial objectives of the study. The limitations and recommendations for further research are also discussed in this chapter. Car Industry Background The European Union is the worlds largest car manufacturing region and the worlds biggest market, not only in size terms, but also due to the intensity of competition (Lung, 2003). Europe constitutes a true â€Å"automobile space†, inasmuch as the routing and regulation of the supply and demand for automobile products here has mainly taken place at a regional level (Carrillo, Lung, van Tulder, 2004). We can therefore say that we are in the presence of what can be called a European automobile system (Lung, 2001). From the perspective of car manufacturers the competitive pressure is increasing and their established role is threatened (Selz Klein, 1998). Franchising dominates automobile distribution because of the need to decentralize pricing and control of decisions (Vazquez, 2004). The sales and distribution sector is set to experience considerable change (Eurofund, 2004). The aim of the Commission regulation is to promote competition and a better deal for consumers. It separates new car sales, repair and parts supply, and gives more autonomy to dealers and repairers (Eurofund, 2004). The idea is that such liberalization will promote intrabrand competition, that is, competition between dealers of the same brand (Verboven, 2006). Furthermore, cars of different manufactures look increasingly similar. Product differences are reduced to design aspects, and thus require new branding concepts. At the same time, we move away from the simple durable good car to a complex bundle, incorporating diverse s and after-sales s (Dudenhà ¶ffer, 1997). When a company is deciding which new products to add to its line, it should consider two key factors: First, which new product contenders best fit its distribution system, and second, whether the distribution system will add value to the product in the eyes of the end user (Fites, 1996). Brands in Society Todays generation follows the pattern of capitalism where human values are measured by, ‘you are known by what you have not by what you are’. This naturally leads to a social structure where everyone seeks uniqueness by possessing things which sets them apart from everybody else. Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. Brand is a combination of name, symbol and design. Brands represent customer perceptions about the performance of a product. A powerful brand is which resides in the mind of the consumer. Brands differ in the amount of power and worth they have in the market place. Brands with high awareness have a high level of acceptability and customers do not refuse to buy such brands as they enjoy the brand performance (Kotler et al., 2005). The history of branding goes back when people utilized burned mark on cattle in order to identify quality (Bengtsson, 2002). Brands differ in name or symbol, trade mark, design and packing. Products are recognized through these elements and thus make it possible to differentiate one product from the other. A brand is a signal to protect the customer from similar brand names and protect the producer from the competitors (Aaker, 1991). Usually people do not buy certain brands because of design and requirements, but also in an attempt to enhance their self esteem in society (De Chernatory McDonald, 1992). Brand names present many things about products and give a number of information to customers. When customers consider to purchase they evaluate the product immediately by reconstructing the product from memory (Hansen Christensen, 2003). In today’s business environment, companies must work harder than ever before to achieve some degree of product differentiation. Many companies have sought to achieve this differentiation by branding their products, simply putting the company’s name on a product (Aaker, 1991). In this respect companies offer different packages to customers in this competition war for raising awareness among the customers about the branded product. Brand and Consumer Perceptions In every industry corporate executives are finding that to be competitive they must increase the communication and contact between their company and their customers (Girsky, 2003). Automotive is no exception: car manufacturers face mounting pressures related to acquiring and retaining customers. While many dealers have assumed that customers make decisions primarily on a rational, fact-driven basis, the truth is that most purchase decisions also involve emotion, intuition and impulse (Zaltmann, 2003). The reason customers buy cars is more connected to the overall experience of the purchase and ownership of an automobile than it is to any traditional impetus such as brand loyalty, price, or personal relationship with the dealer (Bolton, 2002). In this environment, competitive advantage will shift to the player whose value net is most tightly linked and built around the customer: To attract new customers, and sell more to each of them over a lifetime, manufacturers need to move away from their traditional build it and they will come approach to capture customer wallet share (IBM, 2003). To facilitate increased revenue capture over the customer lifecycle, dealers should work to create a collaborative business environment. Increased collaboration will help dealers manage customer touchpoints more efficiently and effectively, increase personalization and establish emotional bonds between themselves and their customers (IBM, 2003).Seeing, touching, and driving the product are still cruc ial to the purchase decision for most consumers (Helper, 2000). The evolution of customer needs advances continually (IBM, 2003). Successful marketing requires understanding how customers relationships with an organization change over time. Todays interactive generation demands products that are valuable to them and that enhance and enable their lifestyle as well. In this environment, quality and price are no longer enough, customers want to make purchases that improve their quality of life – and their buying power will go to the companies that offer them the best (IBM, 2003). Product differentiation is no longer adequate to ensure profits. Traditional customer-focused marketing to determine the needs and wants of target markets is still largely product, rather than customer, focused. Even customer satisfaction itself is no longer enough (IBM, 2003). Customer Touchpoints A car companys marketing instruments have different effects on customer behavior and ultimately on customer lifetime value (Bolton, 2002). Customer lifetime value is characterized by the length, depth and breadth of each customer’s relationship with a dealer in terms of the customers purchase behavior (Verhoef 2001). Length and depth are also reflected in upgrading behavior, which is the purchasing of premium higher margin products instead of low cost variants (Bolton, 2002). Loyal customers are sometimes assumed to be willing to pay higher prices (Reichheld 1996a; Reichheld 1996b) but in some markets loyal customers pay lower prices due to discounts. The breadth of a relationship primarily concerns â€Å"cross- buying† or â€Å"add-on buying† that is, the number of additional (different) products purchased from a company over time (Blattberg, Getz and Thomas 2001). In addition to purchase behavior, customer lifetime value is influenced by non-purchase behaviors, such as word-ofmouth behavior and the provision of new product ideas that may be more difficult to observe and predict (Bettencourt 1997). It is important to know how each of these categories of marketing instruments differentially influence relationship duration, customer usage and cross-buying of products. These marketing activities generate revenues via their effect on individual customer behavior (Bolton, 2002). Satisfaction and Quality Management Marketers typically assume that satisfied customers are more loyal (Szymanski and Hise 2001). However, studies of actual customer behavior have established that the effect of satisfaction on relationship length is complex. Bolton (1998) argues that satisfaction is an indicator of the subjective expected, and finds a positive effect of satisfaction on relationship length that is enhanced by relationship age. Mittal and Kamakura (2001) show that demographics, such as age and gender, moderate the effect of satisfaction on relationship length. Negative discrepancies between a customer’s satisfaction with of a product provider and its competitor (i.e., competitor performs better than company) influence customer retention, whereas positive discrepancies do not (Kumar 2002). A positive link between satisfaction and usage has been documented by Bolton and Lemon (1999). The underlying rationale for this link is that higher satisfaction scores reflect a higher utility of the provided product. This higher utility will be reflected in higher future usage rates. However, a customers’ experience with a particular product will not necessarily transfer to additional products offered by the same organization (Verhoef, Franses and Hoekstra (2001). Relationship Management In direct marketing it is distinguished between marketing instruments that directly stimulate product sales, and those that focus on the maintenance and development of customer relationships (McDonald 1998). Marketing instruments can also be classified based upon whether they provide economic gains or social benefits to the customer (Bhattacharya and Bolton 2000). But these effects of relationship marketing variables have not been extensively investigated (Jain and Singh 2002). Since direct marketing focuses on creating immediate sales, direct marketing is not expected to influence the length of the customer-firm relationship. However, in the case of successful direct marketing policies, direct marketing may positively affect the depth and/or breadth of the relationship (Bolton, 2002). A key objective of concentrating on loyalty is to enhance relationship depth, although it is also intended to increase customer-firm relationship length (Bolton, 2002). Although there is considerable anecdotal evidence that loyalty programs strengthen social bonds between customers and product providers (Sharp and Sharp 1997). In existing relationships, direct marketing is an important tool to sell additionals (Roberts and Berger 1999). Direct marketing often offers attractive propositions to customers, such as economic benefits (Bolton, 2002). Brand Equity Most observers define the brand equity in term of marketing impact that exceptionally attribute to a brand. Brand equity relates to the information that usually gets different results from marketing of a product (Keller, 2003). Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from value provided by a product to a company and/or to the companies customers (Aaker, 1991). Brand awareness, brand loyalty, perceived quality and brand association are the core assets for the brand equity. These are important assets for building strong brand equity helps in increasing the brand awareness in the market. The perceived quality and its association with the brand name can effect the customer’s satisfaction and gives him the reason to purchase. This results in the high brand loyalty among the customer and greater share in market (Chen, 2001). A power full brand enjoys a high level of customer brand awareness and loyalty. Company can have a competitive advantage through high brand equity (Kotler et al., 2005). Brand equity provides a great value for customers; brand equity assets help the customers to capture and process the brand and store large number of information about it. Brand equity can help to attract new customers and/or to maintain the loyalty and faith of old customers (Aaker, 1991). Customer based brand equity arises when customers are well acquainted with the brand name and keeps some favorable, strong and unique about brand association in memory (Keller, 2003). Brand equity also involves the value added by a product through customer relations and perceptions about a specific brand name (Wood, 2000). Brand equity supports the company in facing the competition. If a brand has a strong position in the segment, another brand will find a very difficult to compete in the same segment as they already correlate various characteristics with the recognised brand (Papanastassiu Rouhani, 2006). Brand Loyalty Brand loyalty shows customer preferences to purchase a particular brand; customers believe that the brand offers the enjoyable features, images, or standard of quality at the right price. Initially customers will purchase a brand for trial, after being satisfied, customers will keep on buying the product from the certain brand (Bolton, 2002). Brand loyalty represents an encouraging approach towards a brand resulting in regular purchase of the brand over time (Tuominen, 1992). Brand Loyalty reflects the ratio of regular buyers to satisfied buyers who like the product This is more useful in marketing the product to existing customers because of good brand loyalty it will cost less effort and money, than to attract new ones (Tuominen, 1992). When loyal customers see any lack to a brand attribute, then they immediately transfer to other brand products that offer a better deal. The reason for buying a same product from a familiar brand saves time and reduces risks (Bloemer Kasper, 1995). Perceived Quality and Brand Association Perceived quality defines a customer’s perception about product superioty. Perceived quality provides fundamental reasons to purchase. Perceived quality provides greater beneficial opportunity of charging a premium price. Perceived quality enables a strong brand to extend on a large scale (Hoyer Brown, 1990). Mostly customers prefer to buy products from a well-known and familiar brand, rather than opting for unknown or new brands (Rust et al, 1999). Perceived quality of a brand influences decision making of consumers. This influence is important when customers are unable to analysis the quality of a product (Aaker, 1991). All customers are conscious about product quality. The majority of people prefer to go for well-known brands which have high reputation in the market. Favorability, strength, and uniqueness of brand associations are the dimensions distinguishing brand knowledge that play an important role in determing responses that makes up brand equity, especially in high involvement decision settings (Chen, 2001). There are values of a brand that are not as visible as other brands. These values can be based on brand association with certain factors that provide confidence and credibility among customers. Companies try to associate certain attributes to their brand, which makes it harder for the new brands to enter the market (Aaker, 1991). Brand Name Awareness Brand name awareness plays an important role in consumer decision making; if a customer has already heard a brand name, the customer would feel more comfortable at the time of decision making. Customers do not prefer to buy unknown brands. Therefore companies’ strong brand name is a wining track as customers choose brand products (Aaker, 1991). People generally tend to buy brands that they are familiar with and in which they have confidence. Brand awareness is responsible for loyal customers, for which unknown brands have to face tough competition (Hoyer Brown, 1990). However, well-known brands are always more likely to be recognized and therefore it is more likely that customers prefere brand products. Emotional Branding At present, successful companies have built relationships with consumers by attractively engaging them in a personal communication which responds to their needs. Marketers have done so by connecting with customers and creating strong emotional bonds with their brands (Brand Week, 2001). When companies want to know what consumers feel about them, they have to build a personal communication with them. This is the good way for a company to consider itself because customer perceptions are very important for companies. However a company can learn a lot by listing to its customers views (Daryi, 2000). For companies it is essential that its brand corresponds with its products to create emotion; thereby products become connected with a brands image in the customer’s mind (Papanastassiu Rouhani, 2006). Emotional branding is the fine approach that clarifies the values of a company to its customers (Marken, 2003). Pricing Strategies The effect of price on customer behavior in their relationships with companies do not focus only on actual prices. They also focus on price perceptions, such as price fairness or payment equity (Bolton and Lemon 1999). Higher absolute prices lead to lower perceptions of price fairness, but price fairness is also be affected by competitors’ pricing policies (Rust, Zeithaml and Lemon 2000). Negative changes in price perceptions over time (e.g., price fairness decreases), will probably have a larger influence than positive changes (Tversky and Kahneman 1991). Furthermore, differences between the price perception of the dealer and its competitors can lead to regret (Tsiros and Mittal 2000). Positive price perceptions relative to competitors have a large effect on customer retention, and negative price perceptions relative to competitors have a small effect (Bolton, Kannan and Bramlett 2000). Price plays an important role in the acquisition of new customers. In contrast, after the relationship has been established, the role of price tends to become less prominent and experiential aspects of the relationship, such as quality, become more important (Zahorik and Keiningham 1995). Brand Name The name of a brand is the fundamental indicator of the brand. The name of the brand is the basis for raising awareness of the brand and communication efforts. Often even more important is the fact that it can generate association which serves to describe the brand (Aaker, 1991). Brand name is a significant choice because sometimes it captures the central theme or key association of a product in a condensed and reasonable fashion. Brand names can be extremely successful means of communication (Keller, 2003). Some companies assign their products with a brand name that in reality has nothing to do with the emotional experience but is catchy and a name that people can easily memorize. The core base of naming a brand is that it should be unique, that it can be easily differenciated from other names, that is easy to remember, and that it is attractive for customers (Papanastassiu Rouhani, 2006). Symbol and Logo Symbols have a long history which shows brand identification of the company. Logos and symbols are an easy way to recognize a product. It is a greater success if symbol and logos became a linked in memory to corresponding brand name and product to increase brand recall. Customers may perhaps identify definite symbols but be unable to link them any particular brand or product (Keller, 2003). Logos helps companies to develop the brand equity through raised brand identification and brand loyalty. Logos are very important assets, companies spend enormous time and money to promote brand logos and symbols (Hem Iversen, 2003). Experience All brands create feelings; some brands are designed to give customers more experience in the true sense of the word than other brands. The most powerful brand goes beyond the traditional means to steal customers’ heart away and take on special meaning to customers through their product. With time and experience, consumers learn about the brands, they find out which brands satisfy their needs and which ones do not (Daryi, 2000). Customers have used a same branded car for many years, because customers have good experience company brands product. Self esteem Usually people have some pre-conceptions about themselves, which is the image of ideal self and also reflects the person’s desire how he would like to be. When the person tries to think about himself he tries to compare it to the people who are well known in society and have high image in the society. It is a very basic and natural tendency of a human being to look into his self esteem and personality by comparing it to others (Solomon, 2005). Self-esteem refers to person’s self-concept. When people have a bad self-esteem it shows that they will not perform well and they think that when they will do a certain work and they might be rejected or fail (Solomon, 2005). When self esteem advertising is done, there are attempts to change product attribute by motivating a positive feeling about the self. One approach of doing this is to challenge the customer self esteem and then it shows a product with a linkage of that can provide a solution (Solomon, 2005). Consumer Behaviour The Consumer behaviour study involves how an individual or groups select, purchase, use or dispose of products, s ideas, or experience to satisfy their need and desires (Solomon, 2005). The consumer environment influences how the consumers feel, consider and act. The environmental features are, for instance, comments taken from other customers, advertising, packing, price, and product appearance etc (Peter Olson, 2005). Consumer behaviour is related to the physical action of a consumer, which can be measured directly. Frequency of visiting stores or shopping malls can be measured. To select a specific store then to go there is very difficult to choose and observe directly. Where different types of behaviour can be measured including a shopping pattern in stores. This kind of measurement is very hard. The behaviour can be analyzed in different ways, by offering lower price, better and good quality (Papanastassiu Rouhani, 2006). Consumer behavior mainly sheds light on how consumers decides to spend their various resources like time, money etc. on various products so as to meet their needs and requirement. Consumer behavior encompasses study of what, when, why and where the consumers will buy their products. It also focuses on how often the consumers use the products. Furthermore, it also sheds light on how the consumers evaluate the products after the purchase and the effect of evaluations on their future purchases (Schiffmann, 2004). Consumer Decision Making The consumer decision making process defines different steps when a consumer goes through to purchase a product. If customer wants to make a purchase he or she takes a sequence of steps in order to do complete this purchase. Problem recognition includes when consumer feel a significant difference between the current state and ideal so consumer thinks there is some problem to be solved. The problem may be small or big. In the second step, the consumer seeks information about the product. The extent of information search relies on the level of consumer involvement. In case of expensive products, the level of involvement is high. Conversely, in case of relatively cheap products the level of involvement is usually low. In the third step, the consumer evaluates the different attributes of the brands. Consumer may consider the product attributes and compare brand products. In the final step consumer makes his choice about a product (Solomon, 2005). It’s true that a consumer may not necessarily go through all the decision making steps for every purchase he or she makes. At times, consumer makes his or her decision automatically and the decision may be based on heuristics or mental shortcuts. Other times, in case of highinvolvement products consumer may take a long time before reaching a final purchase decision. It depends on consumers’ importance of the products like purchase of a car or home (Solomon, 2005). More over consumers try to make an estimated brand universe on the basis of available information about the brands, and to make an estimated the utility function on the basis of past consumption experience (Davies, 1986). Decision Rules Consumers apply decision rules to attributes and alternatives chosen. A decision rule can be explained as a strategy used by the consumer when selecting from the alternatives. If a purchase decision is habitual, a simplistic decision rule is likely to be applied. The consumer may simply decide to buy the same brand as last time. The complexity of the decision rule depends much on the level of involvement and the perceived importance of the outcome of the purchase decision. There is clear division between more complex rules, which are compensatory and non compensatory (Solomon, 2005). Social Class Social class is an invisible stratification of the inhabitants of the society into different groups based on some traits of the people. Inhabitants in a society can be divided into different social classes according to their income level, occupation, education and so forth (Hawkins, 2004). Social class of a person is determined by a wide variety of set of variables including income, family background and occupation (Solomon, 2005). People of a certain social class will also have different choices and preferences for different products. Members of a specific class will also vary in taste. People form higher social class will have preferences for reputed branded products as they buy products not only to satisfy their needs but also to say who they are through the products (Schiffmann, 2004). Purchase Intention The purchase intention shows customers preference to purchase the product, whose image is very close to customer. Moreover customers are well aware of certain brand name through advertising, from their past experience or information form their friends and relatives (Solomon, 2005). The intention of a consumer to purchase a particular

Defining And Understanding A Formwork System Construction Essay

Defining And Understanding A Formwork System Construction Essay Nowadays, construction industry in Malaysia is a mature industry. The Malaysia construction sector is regarded as a catalyst for growth while its own performance serves as an indicator to the nations economy. It is supported by a fraternity of construction player encompass developers, contractors, building material and equipment, suppliers, manufacturers, financiers, regulators and other in the value chain (Lynda, 2006). Formwork system is defined as the system of support for freshly placed concrete including the mould or sheathing which contacts the concrete as well as supporting members, hardware, and necessary bracing. Formwork system development has paralleled the growth of concrete construction throughout the twentieth century. Both designers and builders are aware of the need of construction industry in order to develop creative innovations from traditional method to improve quality and economy in the face of incoming construction industry challenges. Formwork is the largest cost component for a typical multistory reinforced concrete building. It normally cost account around 40% to 60% of the cost of the concrete frame and for approximately 10% of the total building cost. Besides, the demands and requirement of the clients have continued to grow and it is essential to find ways to build faster, cheaper and better quality building. Consequently, cost, productivity and quality of formwork system is variable by the system and material choosing. Therefore, consider as much as issue possible must be done before make the decision of choosing formwork. Definition of Formwork Formwork is a temporary boarding or sheeting erected to contain freshly placed and compacted concrete until it has gained sufficient strength to be self-supporting. The appearance of the finished concrete depends on the face texture and stiffness of the formwork. (Dictionary of Quarrying Terms) Formwork is the term given to either temporary or permanent moulds into which concrete or similar materials are poured. In the context of concrete construction, the falsework supports the shuttering moulds. (Wiki Answer) Definition of Steel Wall Form System Steel is a material generally hard, strong, durable, malleable alloy of iron and carbon, usually containing between 0.2 and 1.5 percent carbon, often with other constituents such as manganese, chromium, nickel, molybdenum, copper, tungsten, cobalt, or silicon, depending on the desired alloy properties, and widely used as a structural material. Steel wall form system is one of the Engineered Formwork systems. (Answer.com) This formwork is built out of prefabricated modules with a metal frame (usually steel and aluminum) and covered on the application (concrete) side with material having the wanted surface structure (steel, timber, etc.). The two major advantages of formwork systems, compared to traditional timber formwork, are speed of construction (modular systems clip or screw together quickly) and lower life-cycle costs (barring major force, the frame is almost indestructible, while the covering may have to be replaced after a few or a few dozen uses, depending on the applications). (Nation Master.com) Definition of Conventional Timber formwork Conventional Timber formwork is also as known as Traditional timber formwork. The formwork is built on site out of timber and plywood. It is easy to produce but time-consuming for larger structures, and the timber facing has a relatively short lifespan. It is still used extensively where the labour costs are lower than the costs for procuring re-usable formwork. It is also the most flexible type of formwork, so even where other systems are in use, complicated sections may use it. (Nation Master.com) Background of Research Formwork is the single largest cost component of a concrete buildings structural frame. The cost of formwork exceeds the cost of the concrete or steel, and in some situation the formwork costs more than the concrete and steel combined. (Robert Leroy Peurifoy, Garold D. Oberlender, 1996) For some structures, deciding the priority of the formwork design allow to reduce the total frame costs by as much as 25%. This reduction involved direct cost and indirect cost. Formwork is one of the main components in a project, it efficiencies in accelerate the construction schedule in order to reduce interest cost, labour cost, machinery cost and etc during construction and early complete for the project. (Formwork for Structure, 1996) Formwork can be categorized into two types, which are conventional timber formwork and system formwork. Conventional timber formwork is the most common type of formwork, local contractors are already familiar and get used with this method. System formwork is a new technology which introduced by Industrialized Building Systems. Based on lack of knowledge on this technology, local contractor still refused to apply this method in project broadly. The main reason they refused to applied this technology is cost of conventional formwork is much lower than IBS or the technology of it. Justification of Research Presently, high rise building project is increasing in Malaysia. It consider as the main trends in Malaysias development policy. Steel wall form system and conventional timber formwork both is the main method to construct a building. The contribution of this research will be explorer and analyzed in order to allow provided information to allow contractor in placing formwork design. Problems Statement Adapting the usage of Industry Building Systems in the construction of high rise building had significantly giving advantages in various aspects, such as reducing the construction cost, speed of construction, minimizing manpower, environmentally friendly, improved site safety and better quality construction (Shaari 2004). In order to obtain the advantages of IBS, during pre-planning stage, contractor has to decide which type of formwork is most suitable to be use in the project before contractor tender the project. For a consultant, he must have well sensed in selecting the suitable formwork system to satisfy clients requirement. Therefore, this dissertation will suggest and provide a detail of comparison of costing and productivity between steel shear wall form and conventional timber formwork for high rise building to contractor and consultant. Consequently, they are able to choose suitable formwork system instead of increase quality and productivity of work, and save time and cost in the same time. Objectives of Study The aim of this research is to compare and find out whether steel wall form system or conventional timber formwork is more suitable in high rise residential building construction. The specific objectives were: To analyze and cost and labor force required for both types of formwork system. To define and study productivity of steel wall form and conventional timber formwork. To study into different quality outcome from the both formwork system. To compare of costing and productivity between steel wall form and conventional timber formwork. Scope of Project This research will focus on the local projects that are using steel shear wall form and traditional formwork system. The study is limited to high-rise residential building construction. Site visit to the high rise residential building project will be carry out in this research. One project will be sampled for this research with two different of formwork system for wall only. Research Methodology Desk Study The data, information and reference materials will be collected through reference books, journals, magazines, newspaper and etc will be major tunnels for me to gather information for my research title. Initial study is carried out by comprehensive review on the literature on all the resources, to gain the basic understanding and ground theory on the relevant topics and area, which then be used in generating useful information and data. Internet Research Internet is a major tool to allow me finds out the information about steel shear wall form and traditional timber formwork. It also enables me to get the latest information which is related with my dissertation. Site Visit Throughout site visit, it allow me to understand the method of the construction in apply both different types of formwork in detail. Interview will be carrying out during the construction site visit. The people to be interview included contractors and other relevant party. Case study Case study about steel and timber formwork system used in high rise residential construction will be carried out. Interview will be carried out during the construction site visit. The people to be interview included contractor, project managers and other relevant party. Chapter Organization Chapter 1: Introduction This chapter has been a general introduction to dissertation research and outlines the main aims and objectives of this dissertation. It also consists of clarity of problem statement and justification of the research before to start this research. Chapter 2: Literature Review This chapter explains and describes the characteristic and the usage for the steel wall form system and conventional timber formwork. It wills emphasis in the usage of both type of formwork in local high rise residential building construction. Besides, this chapter is going to introduces steel wall form system and conventional timber formwork in costing, productivity, quality, advantages and disadvantages. Chapter 3: Research Methodology This chapter will explain the process of the whole dissertation and the type of research Methodology. The method of collect data, information and analysis will be explained in this chapter Chapter 4: Data Collection This chapter will be completed by carried out one case study in order to understand in more detail of the steel wall form system and conventional timber formwork. Besides, a structured interview is conducted for analysis. Data and photographs will be show as an evidence for case studies. Chapter 5: Data analysis This chapter carries out analysis and discussion of the data collected from the interviewer and case study. The data analysis will included cost analysis, productivity analysis, quality analysis and manpower analysis. Chapter 6: Conclusion and Recommendation This chapter includes the objectives review of this dissertation. All the studies on this dissertation will be concluded in this chapter too. There will be further recommendation of this A Study on Cost, Productivity and Quality Comparison of Using Steel Wall Form System and Conventional Timber Formwork in Residential High Rise Building.

Robert Hayden’s Those Winter Sundays Essay -- Poem Poet Hayden Winter

Robert Hayden's â€Å"Those Winter Sundays† In Robert Hayden’s â€Å"Those Winter Sundays† a grown person, most likely a man, recounts the winter Sundays of his childhood. He remembers the early morning events that took place and how much the events portrayed his father’s love for him. The man realizes that as a child he failed to appreciate the hard work his father did in order to provide him with some basic necessities and some small additional perks at times. The theme of the poem is sad, and lonely. Assuming that the speaker is a man looking back on his childhood, the child was lonely, and possibly even afraid of the father. The child seemed to associate the father with â€Å"the chronic angers of that house.† The speaker, who may also be the author, uses images and imagery to help the reader focus on the important parts of the poem.   Ã‚  Ã‚  Ã‚  Ã‚  Imagery is a plays a major role in this poem. The images used appeal to almost all the reader’s senses with the exception of tastes. Beginning in the first stanza, the reader’s senses of touch and sight are appealed to. For instance, when the speaker described the cracked hands that ached,† the reader sees an older man with dry, cracked hands. This can lead the reader to a number of assumptions again of the man being worn out from his job, or possibly having arthritis which would lead to the dry and sore hands. It also appeals to the sense of touch and sight when it describes the father’s hands and also when he â€Å"puts his clothes on in the blueb...

The Division of Religion :: essays research papers fc

The East-West Schism, known also as the Great Schism (though this latter term sometimes refers to the later Western Schism), was the event that divided Chalcedonian Christianity into Western Catholicism and Eastern Orthodoxy. Though normally dated to 1054, when Pope Leo IX and Patriarch Michael I excommunicated each other, the East-West Schism was actually the result of an extended period of estrangement between the two Churches. The primary causes of the Schism were disputes over papal authority—the Pope claimed he held authority over the four Eastern patriarchs, while the four eastern patriarchs claimed that the primacy of the Patriarch of Rome was only honorary, and thus he had authority only over Western Christians—and over the insertion of the filioque clause into the Nicene Creed. There were other, less significant catalysts for the Schism, including variance over liturgical practices and conflicting claims of jurisdiction. The Church split along doctrinal, theological, linguistic, political, and geographic lines, and the fundamental breach has never been healed. It might be alleged that the two churches actually reunited in 1274 (by the Second Council of Lyons) and in 1439 (by the Council of Basel), but in each case the councils were repudiated by the Orthodox as a whole, given that the hierarchs had overstepped their authority in consenting to these so-called "unions". Further attempts to reconcile the two bodies have failed; however, several ecclesiastical communities that originally sided with the East changed their loyalties, and are now called Eastern Rite Catholic Churches. For the most part, however, the Western and the Eastern Churches are separate. Each takes the view that it is the "One Holy Catholic and Apostolic Church", implying that it was the other group that left the true church during the Schism. Since its earliest days, the Church recognized the special positions of three bishops, who were known as patriarchs: the Bishop of Rome, the Bishop of Alexandria, and the Bishop of Antioch. They were joined by the Bishop of Constantinople and by the Bishop of Jerusalem, both confirmed as patriarchates by the Council of Chalcedon in 451. The patriarchs held both authority and precedence over fellow bishops in the Church. Among them, the Bishop of Rome (the Pope) was deemed to hold a higher status, by virtue of his position as the successor of Saint Peter. Moreover, the Pope's see was of particular importance, as Rome was the capital of the Roman Empire. Even

Psychology Resilience Paper Essay

â€Å"Our history does not determine our destiny,† stated Boris Cyrulnik, author of Resilience: How Your Inner Strength Can Set You Free From the Past. Resilience can come from many places in a person, but when looking at the nature versus nurture perspective, it is nature that most strongly determines how resilient a person will be, and not based quite as much upon how they were nurtured. As Cyrulnik said, it is not our history, in other words, not how we’ve been previously nurtured, that determines what we will become, or how resilient we will be in times of trial. Before discussing the idea of how nature applies to the idea of resilience, it is important to first understand what resilience is. Cyrulnik defined this word as such: â€Å"The ability to succeed, to live in a positive and socially acceptable way, despite the stress or adversity that would normally involve the real possibility of a negative outcome. † (Cyrulnik, 1999. ) this means that when a person goes through a hardship in their life, they continue to live normally instead of allowing it to affect their lives in a bad way. One important point that the textbook Invitation to Lifespan Psychology brought up was that â€Å"adversity must be significant† in order for a person to be considered resilient. (Berger, 2010. ) therefore, when discussing resilience, the problem that a person has to overcome must be major/life-changing for it to be considered resilience when it is overcome. While nurture may have an impact on how resilient a person can be, it is their nature that truly determines this. Cyrulnik gave an example of how two hundred children were at â€Å"serious parental and social risk. † (Cyrulnik, 1999. Out of those 200 children, 130 of them had serious mental and emotion issues in their lives decades later. However, that left 70 children that went on to lead completely normal lives. If this were to be looked at from the perspective of nurture being the key role in how resilient a child will be, it hardly makes sense. All 200 of these kids were in the same abusive type lifestyles; they were all nurtured the same. If it were nurture that determined how resilient a child will be, then it should have been closer to 200 kids that ended up being greatly negatively impacted later in life. 5% of the kids went on to lead normal lives. They were not nurtured to do so. It was in their very nature to continue to lead a positively normal life, so how they were nurtured could not affect that. Studies have shown that the ability for a child to make friends and learn new things can impact how resilient a child is. Berger stated in Invitation to Lifespan Psychology: â€Å"Another key aspect of resilience is whether or not a stressed child can develop friends, activities, and skills. (Berger, 2010. ) The social skills of a person is strongly dependent on their genes. In a study covered by CNN, they stated: â€Å"People who have two â€Å"G† variants of this oxytocin receptor gene tend to have better social skills and higher self-esteem. † (CNN, 2011 â€Å"Is empathy in our genes? † Retrieved from http://www. cnn. com/2011/11/15/health/empathy-genes/index. html). This is important because, as Berger stated, the ability to make friends is a huge part of a child’s ability to become resilient. As CNN suggested, social skills are genetic, which leads to the idea that the ability to be resilient is linked to a person’s nature, and the better their genes are regarding social skills, the better the chance they have to become resilient. Not only are social skills hugely a part of the nature of a person, the need to interact with other people is deeply rooted in human nature. Cyrulnik gave the example of Michel, who spent three weeks in a camp during WWII after spending six months in hiding. (Cyrulnik, 1999. One might assume that a child would become very unhappy and depressed in a war camp, but Michel became thrilled, and felt as if he were at a party. This is because he had very little human interaction while he was in hiding, and he was finally able to interact with people when he was sent to the camp. He was resilient after his time in camp, able to move on with his life and not allow what happened to him to have a negative influence over his life. It was his human nature of needed contact with people and interaction that changed his whole perspective on his ordeal. He was nurtured well enough when in hiding, but he was miserable. It was his inborn nature that saved him because of the much-needed human interaction, which illustrated how it was his nature that was able to cause him to be resilient, and not the way that he was nurtured. Nurture will always impact people, but it is nature that impacts the lives and resilience of people the most. Cyrulnik describes multiple examples which help to illustrate this idea, such as the case of Michel. Resilience is what keeps people together when they have an intense struggle. Nature impacts the strength of that resilience.

Describing Language And Language Skills Education Essay

flavor is a multi propertyal activity that involves societal, educational, pedagogic, linguistics, personal, and cognitive dimensions. In the travel 20 fiveyears, in normal nurture the cognitive dimension of educational activity has been recognizedas cardinal to successful cultivation. The last decennary has witnessed steady growing in thestudy of instructors experience. look workers provoke paid to a greater limit(prenominal) attending to the survey ofinstructors belief approximately teaching, acquisition, scholars, and the pretend it has on learning approach patterns, activities, and larning results ( Tillman, 2000 S packlson, and Stern,1981 Burns, 1992 Eisenhart et. al. , 1998 Fang, 1996 Ric fractiousson, 1996 Kagan,1992 Reynold, 1992 ) . explore into instructors familiarity has non been restricted toone or a few(prenominal) specific subjects or content countries. The impact of instructors beliefs ontheir dictation is being examine across subjects a nd educational scene all bit diverse as frequent instruction, mathematics ( Ernest 1989 Shuck 1997 Karaagac and Threlfall Raymond, 1997 ) , second/ international linguistic conversation acquisition, ( Farrell, and Patricia,2005 ) , reading ( Beach, 1994 ) , and chemical substance science ( Brisco, 1991 ) .It has been studied in pre-service and in-service contexts, divers(prenominal) educational degrees kindergarten,simple schools, high schools and bountiful instruction.During mid-eighties and the old ages after, research workers investigated a figure of different facets and dimensions of instructors knowledge. The chief central point was on analyzing the manner instructors regard about their own(prenominal) work, their mental procedures in planning and transporting out their instructions, the sort of determinations make in the physical body of instruction, and how these beliefs may neuter over shave. Some of the research countries in teacherscognition include analyz ing instructors knowledge in general and how they construct their constructs and theories of instruction ( Clandinin & A Connelly, 1988 Leinhardt,1990 ) , instructors nip of the instruction procedure ( Peterson & A Comeaux,1987 ) , instructors belief about instruction, pupils, instructors, and the acquisition procedure every(prenominal) bit good as their ain efficaciousness in bring oning deepenation in their pupils ( Hollingsworth, 1989 Kagan & A Tippins, 1991 Tamir, 1991 ) . An opposite unpolished of research in instructors belief is analyzing the instructional ideas, actions, and determination devising in the classroom( Fogarty, Wang, & A Creek, 1983 Magliaro & A Borko, 1986 ) . Changes in teachersbeliefs that find as a consequence of skipper growing and instruction experiences have in any event been examined ( Bullough, 1991 Calderhead, 1991 ) .Teachers beliefs are non loose to specify. Nor are they easy to operationalize and analyze. Kagan ( 1992 ) view s them as tacitly held set forth and perceptual experiences about instruction and acquisition. Pajares ( 1992 ) and Richardson ( 1996 ) view them as personal concepts of instructors that can assist pick up their determinations and instruction patterns. The belief system consists of the information, attitudes, values, theories,and premises about instruction, acquisition, scholars, and other facets of instruction. Some of these beliefs are rather general while well-nigh are really specific. Harmonizing to Johnson ( 1994 ) instructors beliefs influence their persuasion and perceptual experience, the schoolroom activities they use, and it can transmit to the betterment of learning patterns and teacher instruction plans. The belief system is entreatd to function as a base for the activities and patterns instructors use in the schoolroom. It guides instructors in the class of the patterns they have in the schoolroom. Hampton ( 1994 ) contends that instructors beliefs can find the manner they go about their instruction. In brief, research findings show that instructors have complex view and reading of instruction and the context upon which they reflect, decide, and act was a kind andrich mental context ( Elbaz, 1983 Clandinin, 1986 ) . in that respect are different ways instructors may arm their beliefs. It can be socially constructed asa consequence of their ain personal experiences and influences of the scenes in which they work. Teachers beliefs are reinforced up over clip. They are derived from instructors education plans, pre-service plans, and prior acquisition and instruction experiences. Brog ( 2003 ) and Richards, Gallo and Renandya ( 2001 )argue that instructors beliefs are derived from their anterior experiences, school patterns, educational guess, reading, their single personalities, and a figure of other beginnings. Eisentein-Ebsworth and Schweers ( 1997 ) see instructors positions shaped by pupils wants, class outlooks, and anterior experiences. This cognition may alter over clip as instructors act with pupils and acquire feedback from them.Following the involvement in general instruction and teacher instruction in teacherscognition, research workers in second linguistic communication acquisition took the thought and started to analyze linguistic communication instructors pedagogical beliefs in 2nd linguistic communication acquisition ( Breen,1991 Cumming, 1993 Freeman & A Richards 1996 Johnson, 1994 Richards, 1998 Richards & A Nunan, 1990 Woods, 1996 ) .Teachers belief is now viewed as a complex cognitive activity ( Farrell and Patricia, 2005 Brog, 2003a, 2003b. Mitcheland Hooper, 1992 Johnston, and Goettsch, 2000 ) . query into instructors knowledge has both provided good penetrations into instructors knowledge at the same clip elevated more inquiries about several issues of instructors beliefs. A more specific facet of instructors knowledge in linguistic communication instruction is inst ructors beliefs about grammar and different facets of grammar instruction. Some of the inquiries that have non been yet answered include how much clip should be devoted to grammar? What grammatical points should be taught? How should grammatical points be sequenced? What activities are more appropriate for different contexts? Grammar has a contested nature and its instruction and acquisition has seendifferent yearss. Grammar instruction has ever created uncertainnesss and raised complex and gainsay pedagogical, lingual and curricular issues. With the outgrowth of a new method or possibility grammar becomes the centre of attending and with the death of the theory or pattern it would be wholly abandoned. For timesgrammar was cardinal to category activities and at times it was overlooked. With such fluctuation it is non hard to conceive of linguistic communication instructors develop different positions on grammar in the procedures of passing a instructor. In the late 1980s forsaki ng of central point on signifier was advocated by communicatory motion. In the last decennary the issue of focal point on signifier has been a hot subject and raised more inquiries and challenges to applied linguists and linguistic communication instructors. at that place have been a figure of surveies on instructors beliefs about grammar and grammar instruction. Ng & A Farrell ( 2003 ) and Yim ( 1993 ) investigated the extent to which instructors theoretical beliefs influenced their schoolroom grammatical patterns, and imbed grounds to propose that what instructors say and do in the schoolroom are governed by their beliefs. Farrell ( 1999 ) examined the belief system of pre-service instructors of English grammar in footings of its influence on instruction pattern, and put in grounds to propose that these beliefs may be immune to alter. Similarly, Richards, Gallo, and Renandya ( 2001 ) examined the beliefs of a group of in-service class instructors about grammar. The conseque nces showed that many instructors followed a communicative attack to instruction, while some of the respondents stated that they had house belief in the grandness of direct grammar instruction in linguistic communication learning.They besides stated that their EFL/ESL pupils asked for grammar instruction. Research into the impact of formal grammar instruction has cover several facets of grammar instruction. These include inductive versus deductive approached to the instruction of grammar ( Shaffer, 1989 Dekeyser, 1995 ) , feedback and rectification of mistakes ( Chaudron, 1977 Dekeyser, 1993 ) , usage of grammar voice communication in grammar instruction ( Berman, 1979 Garrett, 1986 ) , and impact of grammar pattern on L2 acquisition ( Ellis, 1991 Johnson, 1994 ) . In malice of big volume of research in this country consequences are inconclusive and as Borg ( 1999 ) discusses our apprehension of the procedures of grammar instruction as perceived by linguistic communication in structors has shut up a longmanner to travel.

Manipulates History Essay

Richard triple Manipulates the Court of York in the same look that Shakespeargon Manipulates History. Discuss the links between the playwright and protagonist.Richard may be portrayed as an curse, vile, lying murderer except he actu all toldy has homosexualy aspects in ballpark with the man who shaped him into this revolting assert of mind, Shakespe atomic number 18 himself. Shakespe ars Richard III is virtuoso of the scarcely written documents we buzz off describing this misapprehended powerfulness and Shakespeare was natural m any(prenominal) years after his conclusion so he had no assertable way of knowing what happened first hand. all(prenominal) evidence points to Shakespeares ideas organism full fiction besides as the Richard he describes lies and slanders to the courts.When we first meet Richard he instantaneously begins a soliloquy to the earshot who are captivated with resentment for him as they are the people included in his plots and formulates and are powerless to impede them. Right from the total take away he establishes himself as a equivalent word for evil. He portrays to the au kick the bucketnce near his sensual deformity with pleasure, which we later on see is a metaphor for his psychological state of mind. macrocosm Cheated of feature by dissembling record (Act I image 1 soak up 19) he uses it to mask his evil and beg off his becoming a villain. He feigns agitate and disappointment that people hate him that when because of his malformation and r exposeinely feel apprehension for him.Because I can non flatter and look fair, smiling in mens faces smooth, wander and cogI must be held a rancorous enemy.(Act I vista 3 billets 43-50)This of course is an pillow movement of melodramatic irony as the earreach and Richard some(prenominal) know that he really should be held a rancorous enemy and he does flatter, smile smooth, deceive and cog for example when he woos Anne in al much than or less un trendkable c ircumstances.He validates his impiety by rotund the hearing of his boredom with life. He states I flip no delight to stifle away the season (Act I guesswork 1 line 25) as he can non caper nimbly in a ladys chamber (Line 12). immediately the war is over there is energy he is effective at so he resorts to the only other issue he has left using his expertness to cause others misery. To him it is merely exciting to to a greater extent or less get caught.He wants to be nance but non for the joy of being king but for the suspense of getting there. All he really wishes to do is wee-wee his tedious life more interesting as really he has no need to be higher(prenominal) than he is at the beginning as the Duke of Gloucester is a precise high mark with nearly as much capital as the king would crap had as he was his blood brother. In any case he was definitely well off where he was.Shakespeare was living under the hold of Elizabeth I and as would often economize plays fo r royalty, he created one for her. Writing a play would definitely impress Elizabeth and get him into her good books, he would certainly birth gotten a large sum of bullion for it if she liked it.This was the time of the Tudor dynasty the base of which was when Richard III was killed and Richmond became king. By paper this play Shakespeare set by to settle the feature that this had undermined the Divine Right of Kings. If he had portrayed Richard as a good man thence Richmond could have been said to be wrong and evil for killing a righteous man and his claim to the throne devalued on with Elizabeth I as they were related. Shakespeare would have most likely been killed for suggesting this, but by reservation Richmond seem virtuous appealing and respectable he was similarly flatter the Queen.Through the course of the play Richard doesnt ever think twice to the highest degree quickly disposing of enemies in his way. He sm trickly lets them seal their own tidy sum with one word. When Hastings was no longer any use to him he first employ Buckingham to stir things up and push him onto thin ice. Then Richard comes onstage in an violent mood talking of witchcraft and as soon as Hastings secernates If they have done this, my noble lord- (Act III scene 4 Line 72) Richard immediately and tactfully picks up the word if. It is what he has been hold for and clamours Talkst thou to me of ifs? Thou art a traitor. Off with his head (Lines 74-75) He has skilfully sealed Hastings fate with one word.He excessively uses the fact that the two princes are illegitimate as an excuse to murder them, coition Buckingham I wish the bastards deathly (Act IV dig 2 Line 19) But he has the common sense not to convey a public matter and hires a private assassinator to do the butchery.From the real beginning when Richard successfully woos Anne he reveals to the earreach that he does not truly palm about her at all and allow unhesitatingly get rid of her as soon as s he begins to get in his way.He says Ill have her, but I will not continue her long (Act I place setting 2 Line 233) and as soon Richard sees that the outdo way to the throne is to marry his niece he quickly disposes of Anne with little thought telling Catesby to Rumour it abroad that Anne my wife is very grievous sick (Act IV Scene 2 Line 52) and Give out that Anne my queen is sick and like to dampen (Line 58). With this rumour spread Richard can soft kill Anne off without raising suspense as everybody is expecting her to die.The play begins unusually with Richard himself free a soliloquy. In it he brags to the audience about the plots I have laid, inductions risk of exposureous Clarence and the king in deadly hate (Act I Scene 1 Lines 34-35). He cycles through his strategies with the audience saying G of Edwards heirs the murderer shall be (Line 41) is a rumour he has spread. This is as well as moderately dangerous for Richard to say as he is the duke of Gloucester. But Ri chard is just playing with fire and finds the slight danger amusing as it makes his life more interesting and exciting.When Clarence arrives with the prison guard he immediately transforms to a caring, loving brother but subtly plays on talking to saying I will bring to pass it to enfranchise you (Line 110) which means to Clarence that Richard will do anything to free him but the audience and Richard some(prenominal) know that he will do anything to free Clarence from life. This is the same case later when he tells Clarence Your imprisonment shall not be long (Line 114) as the audience also knows that this is because he will be dead soon. As soon as Clarence is out of earshot, Richard mutates back into his true identity stating Clarence hath not another day to live (Line 151).He is proud of his management of Clarence but tells himself and the audience Clarence still breathes, Edward still reigns, when they are gone, then must I count my gains (Lines 162-163). His formulate is no t complete yet. Richards plan is rushed somewhat when there is news program that the king is on his deathbed. He wants Edward to die but not before he has signed Clarences death blurb and so goes to Edward To urge his hatred more to Clarence (Line 148).He is Deformed, unfinished, sent before my time (Act I Scene 1 Line 20) and may kill anyone anytime, but is not just pure evil. He is also an extremely intelligent character, with his quick view and clever use of words, who could possibly have been a great king if he would use his vast intellect for good, which is mainly why the play is not only a history but also a tragedy, as we know Richard could make something of himself.The court of York is already very unstable, the king is ill, the heir to the throne is a electric shaver and his protector is Richard, A man that loves not me nor none of you (Act I Scene 3 Line 13) and Richard uses this to his advantage. When Elizabeth threatens to g to the king about Richard he immediately comes out with all the crimes she had committed against the king.