The assignment it is a marketing subject and it a research Paper

The assignment it is a marketing subject and it a - Research Paper ExampleThis research study holds importance since promotional material is a common tool utilized by all real world companies. Promotion strategy is also a kind of competency which piece of ass be acquired by a firm. The importance of this study lies in analyzing wide arrays of theoretical frameworks related to promotion. Research objectives have been stated below-According to Easwaran, marketing crowd out be defined as an approach that enables direct flow of services or fruits from manufacturers to end customers. It helps to satisfy customer requirements, involved in exchange process. in that location are wide set of activities included within the approach of marketing. Marketing ripple comprises of four basic elements product, price, place and promotion. Additional elements in marketing mix are physical evidence, process and people. Hence promotion is one of the significant elements of marketing mix. Any servi ce or product always needs the have of effective promotion scheme. Planning is required before promoting defacement through advertisement campaigns, leaflet distribution, etc. There are other decisions which are center on along with planning promotional activities like determining objectives, selecting target group, outlining promotion budget, distribution, new product launch, etc. Promotion is a medium of scatter awareness about a brands offerings. There are three major purpose of promotion presenting information to target customers, differentiating a product and increasing market demand. Promotional plan is solely responsible for wide array of outcomes such as brand equity building, increase in sales, positioning, and espousal of new product, corporate image development and competitive retaliations (Easwaran 112). As per Arens, promotion can be stated as a variable to communicate brand message to target audience and eventually change their behavior or attitude. Market share and sales percentage can only be increase when appropriate promotional strategy