Citibank Case Study

Citibank Case 03/18/2012 This case overviews Citibanks e-Business strategy to do yet more of a world-wide banking giant in state to customer needs for integrated corporate e-banking platforms. Citibank faced many difficulties in attempting to serve clearly distinct groups of clients, small and passably enterprises as well as multinational corporations. In involution to the external elements confront the firm, this case outlines the internal tribulations Citibank saw due to its exposure to faulty mortgages, and the need to reduce costs. Perform a STEEP analysis to understand the general environment face up Citibank.  How will Citibank be affected by external factors?  In particular what is the affect of the internet on the banking industry and Citibank? neighborly/Demographic- Citibank saw an increased use of web based technologies ecumenical that in turn increased takes about data security. This anguish led to an investment from Citibank in more se cure IT infrastructure. in age with the increasing widespread ease of access to the internet, Citibank saw a growing need for an upgrade in their online services. Technological- A promotion in a global reliance on IT and the act upon forth of web based solutions in the early 2000s upgrade Citibanks need to diversify its portfolio offerings.

Economic- At the time of the global current crisis that we still see relevance of today, it baffle momentous downward pressure on interest judge as treasuries around the globe adjusted their rates. This was bad password for Citibank revenues as the global crisis forced the firm to recor d losses. With that came anticipate song p! lunges, this put even more pressure on Citibank to rethink its strategies to avoid buyouts, bailouts, and takeovers. Environmental- Geographic borders became less and less a factor in the global economy with increased engine room that boasted a globalized economy. Many SMEs in Europe and Asia were seen to be run across borders. This elevated the need...If you want to get a wide-cut essay, order it on our website: BestEssayCheap.com

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