Analysis of Macadamia Nut Asian Market Expansion Essay

Analysis of Macadamia Nut Asian Market Expansion - Essay Example I would like to thank the scholars in this field whose works I had to access in order to complete the report. The report was useful in honing my research skills which will surely come to my use in future research reports. The report in the following pages tries to analyze the two market s of India and China to understand which the market that the company can use to step or mark its entry into the Asian market. After going through the detailed analysis it is found that China would be better to use as a stepping stone into the Asian market. This is because of the fact that china’s demographics and the market conditions would support the move. Recommendation is also put forward those bases on how to enter the Chinese market. The present report deals with a major export industry of Australia. The macadamia nut is the chosen industry for this particular project. The particular nut is a representative of the essence of Australia. The nut which represents the soil, climate and seasons of Australia has become a global success story. People all over the world adore this particular produce of Australia which is incomparable in taste, texture and the health benefits that this nut provides. Another thing that contributes to the success of the product is the commitment and dedication that is put into the production of the nut by the farmers or growers of Australia. The total trade value of the nut industry is expect6ed to touch the levels of $1 billion by the end of this year. The export earnings from the nut sales are expected to double over the next 10 years. In light of this fact the Suncoast Gold Macadamias (Aust) limited which is one of the largest producers of Macademia nuts and the seller of the nut and pr oducts that are derived from the nuts. The company wants to expand its business in the Asian market. The target countries that the company has chosen for the entry into the Asian market the two countries of India and Africa.