Swot Analysis

SWOT Analysis Strengths Domination in merchandise shares Groupon is the leader of the deal-of-the-day commercialise, especially in US. Groupon dominates 30% to 40% in the market shares. Groupon serves more than 250 markets in the world, with more than 150 markets in belt along of light markets in europium, Asia and South America. According to sources, Groupon already has 50+ cardinal subscribers by January 2011 whereas LivingSocial exactly if able hits 20 trillion subscribers. From the subscribers al unrivalled, we already see that Groupon dominates its closest rivals in the markets. traffic model Groupon by and erect serves two markets which are; the con pairingers, who wishes to ease gold, and the businesses who wants more market exposure. galore(postnominal) small businesses may not make it a penny the funds to bring in large or even small advertisement and they have trammel ways to attract more customers. With Groupon, which have thousands of tidy sum che cking out Groupon every day, small businesses may have a chance to get noticed. Furthermore, Groupon worked based on assurance contract. Groupon lone almost(prenominal) continues its discount if a certain number of people financial support up for that twisting. Once the discount reaches its target, the offer will be forthcoming to all but if the threshold is not met, the offer will not be available.

Therefore, this is a win-win situation because at that place no costs associated with being featured on Groupon; Groupon only make money by taking 6 a spot of each offer they sell. In separate words, if the in terest aim not met, the business doesnt at! tempt losing any money at all. In short, Groupon is a saver for small businesses. great market Groupon is not only be in US market but also available in the international market. Groupon had expanded its business to South American, Europe and also Asia. Groupon is one of the earliest deal-of the-day website to expand into the international market. Groupon had acquired some of the deal-of the-day website which provide quasi(prenominal) services to it and re-branded it under the Groupon name...If you want to get a honest essay, order it on our website: BestEssayCheap.com

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