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Below is a free essay on Cottle Taylor shot from Anti Essays, your source for free research reports, essays, and term idea examples. Problem Statement: How to growing the sales revenue of the Cottle Indias soup-straineres. And which type of brush to be focused in tell to app abate the overall profitability. Analysis: Cottle India is doing well in India as it sales has grown year on year (18.5% increase 2008-09). It enjoys a market shargon of 38 % as of 2009. similarly the oral exam business organization industry is growing (47% increase 2004-2009) out-of-pocket to increase in disposable income and influence of the western culture. Cottle has enjoyed the get off mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market share of 46% with proficient two competitors. Also Indians considered Cottle an authority in oral bring off an d held their products in high regard because Cottle partnered frequently with IDA.

Cottle, while focusing on the toothbrush market, introduced low and mid range products, earth first to secure the market initially by creating interchange blade awareness. Cottle has 3 types of Toothbrushes 1. wretched end 2. Medium end 3. barrage operated The tar buy the farm segments for these types are 1. Low end : Rural and semi urban consumers who do not use toothbrushes 2. Medium end: Semi urban and urban consumers who currently use low end toothbrush 3. Battery Operated: Very Few price-insensit ive urban consumers Cottle should focusIf y! ou want to get a full essay, order it on our website: BestEssayCheap.com

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